Fashion Geek Alert: World's First Shoppable Music Video
Wednesday, April 4, 2012 One of TFG's favorite E-commerce sites, SSense.com, has just launched the world's first interactive shoppable music video. "I Think She Ready" features FKI, Grammy-nominated Diplo, and newly-signed Interscope rapper Iggy Azalea. Users can shop the artists' looks directly through the video using interactive hopspot technology. Once you move your mouse over the video, a "shop the look" button will appear. Click on the button and the items will appear in individual photos to select and shop on SSense. The video includes women's and men's fashion featuring designers like Givenchy, Alexander McQueen, Y3, and Dries Van Noten. As a fashion and music lover, TFG is excited about this innovative and interactive concept. Check it out!
TFG Exclusive: Fashion Quote of the Day
Wednesday, April 4, 2012 
"You are only as good as the people you dress."
- Roy Halston
Fashion Becomes Political: Made in USA Campaign
Wednesday, April 4, 2012 As part of the Obama administration's initiative to bring manufacturing jobs back to the United States, the fashion industry has become one of the key players in the Made in America campaign. Francisco Sánchez, undersecretary for international trade at the Commerce Department, has stated that he has focused on this particular sector because collectively it represents more than 600,000 jobs in the U.S.
The campaign is also part of the administration's efforts to meet its goal in the National Export Initiative to double exports by the end of 2014. Commerce officials have been sent to both New York and Los Angeles to discuss the issues with industry insiders and get a better idea of how sourcing decisions are made, the kind of jobs the industry provides, intellectual property challenges, and trade issues.
As the administration is in the process of also negotiating the Trans-Pacific Partnership agreement- a broad regional pact between the U.S., Vietnam, Australia, Peru, Brunei, New Zealand, Chile, Malaysia and Singapore, with the potential of Japan, Mexico and Canada also joining the talks- the "Made in USA" label is becoming more significant in its discussions. As negotiations continue and developments are made, TFG will be sure to follow up on this story. Who knew politics could be so fashionable?
