H&M To Launch New Concept Store

High cotton prices have inspired H&M to launch a new line of stores. Yes, cotton prices and the discounting of unsold merchandise are the factors H&M attributes to its decline in margins. According to the CEO of H&M, Karl-Johan Persson, the new concept store will be completely independent and will target a "gap in the market" that the company's analysts have identified and hope will lead to an increase in sales. Some reports claim that the new chain will carry a more high-end line, with possible prototypes having already been revealed on the red-carpet, with a custom-made dress worn by Michelle Williams to the British Academy of Film and Television Arts awards in London and the launch of the retailer's Exclusive Glamour Conscious Collection.

H&M Glamour Conscious Collection

Furthermore, the project is said to involve designer Behnaz Aram, who previously worked with Whyred. However, H&M has remained H&Mum on the details of the line, refusing to even confirm if it will involve clothing. But it has confirmed that Behnaz Aram will be on the design team for the new line. TFG will be sure to keep our readers posted as more details come to light.