France Launches Anti-Counterfeit Ad Campaign

France has always been good to fashion. Many of the industry heavyweights are French fashion houses. Furthermore, France is one of the few countries that offers copyright protection for original fashion designs. And as if that weren't enough, the French luxury goods association Comité Colbert has just launched a major advertising campaign against counterfeit goods, placing 10,000 of the following posters in France’s 18 airports this summer to raise awareness of the issue among tourists and help curb counterfeit sales.

The campaign features seven visuals created by Cartier, Chanel, Christian Dior, Lacoste, Longchamp, Louis Vuitton and Van Cleef & Arpels. According to a press release on Comité Colbert's site, eight out of 10 European businesses are negatively impacted by counterfeiting while half of European citizens believe that counterfeiting discourages businesses from developing new products and putting them on the market. If customs catches anyone with a fake, he or she can face a sentence for up to three years in jail and face a €300,000 fine. We here at TFG support the Comité Colbert's proactive measures in fighting against counterfeits and find the ads to be sassy yet effective. What do you think?