Narciso Rodriguez Takes Advisory Role for Banana Republic

J.Crew has certainly made a mark in retail with style icon Jenna Lyons as its Creative Director. During her tenure, the brand has grown into that rare combination- a multi-million-dollar mass retailer with serious fashion credibility. It seems as though Banana Republic could be taking a cue from their competitor, as they step up their game and bring on Narciso Rodriguez as an advisor. The famous designer will be working with the company's Creative Director Simon Kneen, in an effort to “build upon the strengths of the brand.” We here at TFG can't wait to see how Rodriguez's sleek and modern aesthetic will be infused into the line. It will also be interesting to see whether his input on the brand's product development will give Banana Republic that fashion edge that J.Crew has managed to achieve through Lyons. TFG will be sure to keep you posted.