Maison Martin Margiela for H&M

Whenever any major designer decides to collaborate with H&M, there is always a major buzz going on within the fashion industry. From both a legal and business perspective, these collaborations have proven to be a smart branding strategy for high-end or lesser known designers who are trying to introduce their line to a wider audience.  In this instance, the fashion house is one of my personal favorites. Over the years, I have splurged quite a bit on Maison Martin Margiela itself and look forward to giving my wallet a rest with its affordable H&M line. However, because many don't take to the avant-garde aesthetic Margiela is known for, I admit I was curious to see how the brand was going to translate its particular high-fashion point of view to a fast-fashion mass audience. After reviewing the recently released images from the ad campaign, I am even more excited about getting my hands on the final product (specifically preying on the clear wedge boots, jackets, that awesome red dress, and the jewelry). Check out the beautiful line, which will be available in stores on November 15. 

Images Courtesy of Fashionologie