Fashion Geek Alert: FashionLab Digitizes Fashion

Technological advances in the fashion industry have been prompting industry insiders to tap into their inner geek. With social shopping, flash-sales, personal styling, mood boards, and fashion bloggers all finding their place on the internet, fashion is quickly moving online and rapidly becoming computerized. The most recent development is FashionLab, a software that enables fashion designers to envision their garments in 3-D from the earliest stages of the creative process. 

FashionLab was developed by Dassault Systèmes with a few fashion designers and veterans, including Julien Fournié and Jean Paul Cauvin. As reported by Fast Company, Dassault Systèmes already had the technology in place, having created 3-D simulations involving icebergs.  Now, with the use of a digital pen, fashion designers are able to make a drawing and move it around in 3-D on a computer screen, bringing the designer's vision to life earlier on in the design process. 

So what are the advantages of digitizing the fashion process? Efficiency and cost-effectiveness. FashionLab can only further enhance what Tom Ford coined as "fashion immediacy" by helping designers communicate their vision more effectively and potentially minimizing the chance of errors in the production process or delays with poorly executed designs. While fashion designers will always dictate the trends, it's clear the geeks are going to revolutionize and take over the industry.