Fashion Geek Alert: Moda Operandi Opens its Site to All users

Moda Operandi has been a favorite of The Fashion Grid since its launch by ex-Gilt exec Aslaug Magnusdottir and Vogue contributing editor Lauren Santo Domingo. The e-commerce site is the first of its kind, selling clothes straight off the runway through a series of three-day trunk shows. Users place orders and the label produces the looks according to the number of orders. Moda Operandi gave its users not only immediate access to fashions, but also provided designers a platform to sell pieces that may not have been picked up by stores like Saks Fifth Avenue or Neiman Marcus because of the lack of commercial appeal.

Initially the site required users to fill out an extensive application that would have to be approved. When I first applied over a year ago, it felt like I was applying for a job. The application was mainly to provide a sense of security to designers, who were reluctant to have their collections immediately on display and wanted their latest designs to only be presented to an exclusive group that loved fashion. With the growth and success of the site, designers are now relying on Moda Operandi as an integral part of their production process, allowing them to determine which looks and designs are the most popular, and in turn controlling their inventory in their own stores and with other vendors. If you haven't had the opportunity to check out Moda Operandi, TFG highly recommends signing up- especially now that the site is open to all who love fashion.