Fashion Geek Alert: Digital Hangers Tally Facebook Likes for Garments

Brazilian retailer C&A has brought social shopping into the stores. Electronic hangers are virtually linked to the retailer's website and actually display the number of likes the specific hanging garment has received on the hanger itself.

C&A has adopted this marketing strategy in order to encourage shoppers to make purchases based off an item's popularity. And while it remains to be seen whether the numbers displayed on the hangers are accurate, the innovative technology is one of the first attempts at consolidating E-commerce and S-commerce with its brick and mortar counterpart. Should other retailers implement this technology, shoppers can effectively get the input of thousands of people on a garment while wandering a store on their own, receiving the convenient feedback that consumers can find online while enjoying the traditional shopping experience. Now that's fashion geekiness at its best.