Fashion Geek Alert: Shoptiques Brings the Boutique Experience Online

The increasing number of startups in the fashion tech scene only proves one thing: the future of fashion is online and digital, with only one click, play, add to cart, pin-it, or pose button away. While many, including TFG, have embraced the technological developments in fashion and love the convenience of shopping online, others still resist the impersonal experience of e-commerce sites and hesitate to delve into the fashion tech services that are out there. What those people may not realize is that the internet is a great source for deals and unique finds that can top the experiece of any personal boutique. At least that is what Shoptiques.com is trying to prove.

 The latest startup out of the fashion-tech scene, Shoptiques accumulates images of inventory from fashion boutiques around the U.S. and puts them on their site for shoppers to peruse and purchase. The goal is to to provide that hometown boutique access for everyone all across the country. The site operates by partnering with boutique owners who curate one-of-a-kind fashion, which are then photographed by a freelance photographer. The photos are then uploaded to the site with each product’s description and price. 

Users of Shoptiques can browse boutiques located throughout the country to find the best collections. Currently, the site has partnered with boutiques in the following cities: New York, Los Angeles, Miami, San Francisco, Boston, Chicago, and Atlanta. The user can search the site by boutique name, city, or category. Each boutique provides a profile of the store and its owners, followed by studio shots of the inventory. The site was founded by Olga Vidisheva, a graduate of Harvard Busines School, and has been backed by a number of VC firms and angel investors. Check out the following behind-the-scenes video!